content marketing

How to Promote Your Writing (with Dave Weller)

How to Promote Your Writing (with Dave Weller)

Dave Weller joins me to talk about how to promote your writing. Dave tells us why you shouldn’t start a blog, where you can write instead, how to promote your writing across different platforms, how to find out what people search for online, how to choose a title for your writing and the key to writing a best selling book.

How to Market Yourself or Your School

How to Market Yourself or Your School

In the the words of McKinsey, "we're all marketers now". But what can teachers and schools do to better promote themselves? We interview three ESL marketing experts (David Weller, Jonny Arthur and Peter Liu) about how (if you're a teacher) you can promote yourself and (if you're a manager) how you can promote your school.

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