Education

How to Market Yourself or Your School

How to Market Yourself or Your School

In the the words of McKinsey, "we're all marketers now". But what can teachers and schools do to better promote themselves? We interview three ESL marketing experts (David Weller, Jonny Arthur and Peter Liu) about how (if you're a teacher) you can promote yourself and (if you're a manager) how you can promote your school.

Podcast: Learning Through Observations (with Ray Davilia)

Podcast: Learning Through Observations (with Ray Davilia)

We often assume that observations are more about being assessed and judged than about learning. But observations don't necessarily need to be trainer centered. This episode we look at how we can observe through three types of observations - being observed, observing others and observing ourselves.